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How to Make Money on Facebook Without any Investment

By Synkdup Editorial Team  |  12 July 2023
Make Money on Facebook

Facebook is one of the largest social media platforms in the world, with over 2.8 billion monthly active users. With such a large user base, it's no surprise that many people are interested in finding ways to make money on Facebook.

However, not everyone has the financial resources to invest in paid advertising or other marketing campaigns. Fortunately, there are several ways to make money on Facebook without spending any money.

Following are seven ways that don’t require any monetary investment if you are wondering how to make money on Facebook:

1. In-Stream Ads

If you have got a Facebook page where you post videos, you could make money online through in-stream ads.

In-stream ads are the ads that appear when you are watching a video, typically in the middle or toward the end of the video. Every time someone watches such an ad running on a video on your page you get a share of whatever the advertiser is paying Facebook to run his/her ad on the platform.

Video ads that appear after the main video starts playing are called mid-roll ads. You may also have pre-roll ads which usually play right before the original video starts playing. These usually occur when someone specifically searches for your video.

In-stream ads may also be in the form of image ads (display ads) for videos that don’t have a suitable spot to place a video ad.


  • Your page needs to have at least 10,000 followers.
  • Your page should have at least 600,000 viewed minutes over the past two months.
  • You need to always have at least 5 active videos on your page.
  • The videos you put up need to be in line with Facebook’s policies such as community guidelines disallowing violent, offensive, or graphic content to be monetized.
  • You should have a history of posting original content and no history of policy violations.
  • The advertiser whose advertisement runs on your video should have agreed to the Facebook In-Stream Ads Program

With auto placements, Facebook’s auction system will automatically pick the ads to run on your videos including their position in the video, meaning you can focus on making quality content.

It is a great passive way to make money through Facebook as you don’t need to go out of your way to make money, and just need to continue posting quality content.

2. Share and Earn Programs

Another great way to earn passively on Facebook is by joining the Synkdup Headhunter program.

The Synkdup Headhunter program is a share-and-earn recruitment marketing program that you can make up to $100 daily if you use your Facebook right.

How it Works

  • You visit the website and sign up as a Headhunter
  • You get a Headhunter dashboard where you can find web links to job openings across America
  • You share the web links on your Facebook and even other social media on pages, groups, reels, and so on.
  • Every time a job candidate applies through a unique web link shared by you, you get a commission of up to $50.

Here are some ways you can share Synkdup links on Facebook:

  • You can share the links in your Facebook posts, either as a link in a text post or in the description of a photo or video post.
  • You can add the links to your Facebook profile in the "About" section or in the link section of your profile.
  • You can create or join a Facebook group related to jobs and careers, and then share the links within the group.
  • You can create a Facebook event related to jobs and share the links there.


  • You share job links as much as you want with no minimum requirements
  • You share them whenever you want on your own time and schedule
  • You report to no one
  • You get handsome monetary bonuses for completing certain targets
  • You don’t have to market the job links as hard as you need to market links of a product where the user needs to pay money
  • You don't need to have a niche presence on Facebook to share job openings – you could be doing it completely in the spirit of being a good Samaritan.

Although they work on the same payment model, unlike affiliate links, these links don't have an expiration date. And you get your commission regardless of whether the candidate got the job or not as long as it is a genuine candidate.

You can just post these links arbitrarily in the captions of your totally unrelated posts and still earn good payouts.

Or you can join career and corporate-related groups on Facebook and keep posting on them regularly until you build a reputation and then start posting these links with your posts after some time.

This is a really safe and passive way to generate some side income for yourself. And if you do it very seriously and start using other social media platforms as well, you could probably make enough to support a comfortable living.

3. Posting Branded Content

Another great way to cash your Facebook following is by collaborating with brands looking to advertise on Facebook.

If you are a prolific creator and post advertiser-friendly, non-controversial content, you can charge a brand for creating sponsored posts that feature their products/services or promote them in any other way.

You could make the image or video-based content of any kind that promotes the brand and drives traffic to their website or sales page with various tools provided by Facebook.

Facebook’s Brand Collabs Manager, a tool that connects content creators and brands is a very useful tool for this type of advertising.

The tool provides you with a platform to showcase your audience, interests, and content style to potential brand partners, making it easier for them to find relevant collaboration opportunities. It also helps brands help evaluate the performance of the sponsored posts.


  • You need to tag the pages of the brand you are collaborating with in all your sponsored/branded posts using Facebook’s Branded Content tool.
  • The branded content needs to be in compliance with Facebook’s Branded Content Policies disallowing roll ads and banner ads for branded content.
  • The branded content must be in compliance with Facebook's Advertising Policies disallowing pre-roll in ads in branded content.

How it Works

Follow these steps to advertise with branded content:

  • Use Facebook's Brand Collabs Manager to connect with brands looking for Facebook advertising partnerships. You can showcase your audience and content to potential partners and search for collaboration opportunities.
  • Once you find a brand you're interested in working with, negotiate the details of the partnership. This includes the type of content you'll create, the compensation you'll receive, and any other terms of the agreement.
  • Once you have agreed to the terms of the partnership, create the branded content. Make sure to follow Facebook's guidelines for branded content to ensure that your content is compliant with their policies.
  • Share the branded content on your Facebook account, making sure to include the required disclosure indicating that it is sponsored content.
  • Use Facebook’s insights and analytics to measure the performance of the branded content.

4. Affiliate Marketing

Joining an affiliate marketing program is a good option if there happens to be a marketable niche for the posts you generally publish on Facebook.

A niche could be anything from hair and makeup to football shoes. If your posts easily fall in a general category like health and fitness, personal finance and investment, sports, music, etc you are very likely to find an affiliate program related to it.

How it Works

  • First, you need to google search for a niche product category aligned with your Facebook persona.
  • Once you join an affiliate program, you start receiving affiliate links from them. These links bear a unique tracking id and redirect the user to the website or selling page of the brand running the affiliate program.
  • Every time the brand gets business through one of your affiliate links in the form of a subscription or purchase or any specified action by a user, you get a portion of the revenue as a commission.
  • The links usually have a 24-hour expiration date meaning that if a user does not convert on the first visit to the selling page through your link but returns without using the link within a 24-hour span and makes a purchase, you still get your commission.
  • Some programs follow the last-click attribution model where you are only entitled to a commission if the conversion takes place during the visit made through a link of yours.

The model is based on the idea of utilizing the Facebook personas of everyday folk for the purpose of marketing. It is assumed, and rightly so, that you are more likely to be sold if you are presented with the product/service through someone who has some sort of expertise on the subject.

This perceived expertise may be based on personal experience, professional qualification, personal interest/hobby, or profusion of posts on the subject or related subjects on Facebook and the admin-hood of a page or group related to the subject.

5. Facebook Marketplace

You can also use Facebook to sell stuff online with the help of the Facebook Marketplace. Facebook marketplace is a feature on Facebook that allows users to buy and sell stuff within their local community.

Following are the requirements to sell on the Facebook marketplace.

  • You need to be at least 18 years of age.
  • Facebook marketplace should be available in your location.
  • You cannot sell items like firearms, counterfeit products, illegal drugs, and so on.

Some of the most common ways to make money using Facebook Marketplace include

  • Selling used items: You can sell stuff that is in good condition and that you no longer need such as an old jacket, a bicycle, electronics, books, furniture, etc
  • Dropshipping: You can showcase products that you don’t have in stock and have your supplier/wholesaler deliver them when an order is placed online.
  • Offering personal services/products: You can use Facebook Marketplace to showcase services offered by you such as babysitting or tutoring. You can also sell your own merchandise or self-made items.

6. Payments From Viewers

If you have got a significant Facebook presence (over 10,000 followers or equivalent), you can monetize it by offering paid subscriptions to your viewers.

By purchasing a subscription, your fans can get access to exclusive content or get special benefits by paying a fixed amount on a monthly basis. It is a better alternative to explicitly asking for patron donations.

Facebook has recently introduced a ‘’Stars’’ feature that allows fans to buy a pack of stars to send tips to content creators on Facebook. Facebook pays you $0.01 for each star you receive from viewers.

7. Facebook Groups

Facebook groups are a feature on Facebook that allows users to create or join communities of people who share common interests, beliefs, or goals. These groups can be public, meaning anyone can see the group and its content, or they can be private, meaning only members who are approved by the group's administrator can see the content.

Members of a group can interact with each other by posting text, photos, and videos, as well as commenting and liking each other's posts. sense of community and support among members.

Here are a few ways to monetize your Facebook group:

  • Sponsored posts: You can charge brands to post content in your group that promotes their products or services.
  • Headhunter links: You can share web links to job openings that you get on your Headhunter dashboard in your group.
  • Affiliate marketing: You can promote affiliate products and earn a commission on any sales made through your unique affiliate link.
  • Memberships and subscriptions: You can offer exclusive content or benefits to members who pay a monthly fee to join your group.
  • Digital products: You can sell digital products such as ebooks, courses, or printables directly to members of your group.
  • Services: If you have a skill or expertise, you can offer paid services such as babysitting, coaching, or consulting to members of your group.

Note that it's important to follow Facebook's policies and guidelines when monetizing your group, such as clearly disclosing sponsored posts and avoiding spamming members with promotional content.

Additionally, engaging with your group and providing value to members should always be a top priority, as this can help build a loyal following and increase your monetization potential.


In conclusion, there are many ways to make money on Facebook without spending money. From selling products or services to affiliate marketing to leveraging your personal brand, the opportunities are endless.

The key is to be creative and persistent in your efforts and to find a strategy that works best for you. By following the tips and suggestions outlined in this article, you can start earning money on Facebook without spending a dime.

Whether you are looking to supplement your income, build a full-time business, or just have some fun, there is something for everyone on this platform. So why not start exploring the possibilities today?


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